The rise of social media has created a treasure trove of opportunities for B2B businesses, allowing them to connect with potential clients and partners easily. Company leaders now have a platform to share their experiences with a targeted audience and learn lessons and insights from their fellow executives.
If you’re new to the social media sphere and are wondering how to find B2B influencers to follow, we’ve got you covered. This article will spotlight the top industry thought leaders and visionaries on LinkedIn. Let’s dive in!
Hoping to Learn From the Industry’s Best? Here Are the 11 Must-Follow B2B Influencers on LinkedIn
Neil Patel
Arguably the most successful influencer in the B2B industry, Neil Patel has educated countless professionals on the importance and intricacies of online content marketing. He is the New York Times bestselling author of “Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum,” a book catering to aspiring entrepreneurs and everyone hoping to succeed on their terms.
Neil regularly posts best practices and strategies for leveraging the B2B market on his LinkedIn and other social media platforms. He also shares lessons from his experiences as an entrepreneur and content creator and provides research-driven resources for fellow business leaders.
Jay Baer
Following Jay Baer should be one of your top priorities if you’re interested in learning tried-and-true customer experience strategies. With over 27 years of industry experience, Jay has worked with several leading brands, including Cisco, Nike, and multiple Fortune 500 companies.
He is also a keynote speaker, author, researcher, and adviser passionate about helping companies of all sizes achieve their business growth goals. Follow him on LinkedIn to be first in line with his regular motivational posts, marketing and customer experience guides, and insightful industry commentary.
Ann Handley
Among the most influential women in the B2B sector, Ann Handley is the world’s first Chief Content Officer and a leading voice in online marketing. She has been regularly featured on Forbes’ Most Influential Women in Social Media and Top 20 Women Bloggers lists.
As an all-around marketing expert, Ann regularly shares practical B2B marketing, business writing, and social media strategies with her thousands of followers. She is dedicated to, in her own words, helping businesses “escape marketing mediocrity” to achieve tangible results.
Brian Fanzo
Brian Fanzo, one of the most beloved B2B social media marketing personalities, succeeds by giving his audience a glimpse into his personal and professional life. He constantly posts about his passion for leveraging technology to improve business efficiency and collaboration.
Brian founded iSocialFanz, an online marketing agency partnered with brands such as Dell, Adobe, IBM, and more. With over two decades of experience in digital transformation, he regularly shares insights into emerging technology trends and innovations.
Vaibhav Sisinty
Whether you’re an established company seeking to enter a new market or a small startup prioritizing business growth, you’re sure to learn valuable insights from Vaibhav Sisinty. As a former engineer turned marketer and entrepreneur, Vaibhav has helped hundreds of companies find clients, improve brand visibility, and achieve accelerated growth.
On his various social media platforms, he regularly shares knowledgeable content on business scaling and marketing, exciting facts about the industry, and other data-driven insights. You may also get access to his “Growth Hacking” courses on LinkedIn and Instagram by following him.
Nathan Chan
Another influencer B2B leaders must keep an eye on is Nathan Chan. He is the CEO of Foundr, an educational company interviewing some of the most successful and influential entrepreneurs globally.
His digital magazine spotlights various business professionals, industry experts, and visionaries, such as Mark Cuban, Richard Branson, and Tim Ferris. Nathan also shares his personal experiences on social media, giving aspiring business owners a glimpse into what it takes to be successful in the B2B sector.
Amy Porterfield
If you seek practical advice and guidance on improving your content marketing efforts, check out Amy Porterfield on LinkedIn. She is a professional digital marketer, podcast speaker, and trainer who teaches business owners how to enhance their online branding and increase profitability.
Her expertise includes educating entrepreneurs on building their company email lists, creating digital courses, and scaling online businesses. She also has a podcast where she interviews and spotlights the works and insights of other marketing experts like Jamie Kern and Marie Forleo.
Rand Fishkin
Renowned worldwide as the founder and former CEO of MOZ, Rand Fishkin has years of experience with both software development and online marketing. Rand is worth following for business leaders hoping to learn the best practices in search engine optimization (SEO) and social media analytics.
He is one of the most beloved and successful influencers because he educates people on complex topics in a straightforward and easy-to-understand way. You can always trust him to provide in-depth information and insights on SEO, marketing technology, small business leadership, and more.
Brittni Bowering
Who says that successful entrepreneurship always needs to be serious? As a professional comedian and a dedicated content strategist, Brittni Bowering stands apart from her fellow B2B influencers by blending humor and value-driven insights in her social media posts.
Having partnered with powerhouse companies like Twitter and Google, Brittni knows the value of a distinct brand image and leverages creative marketing and collaboration to enhance online visibility. She also runs various workshops dedicated to brand empowerment and strategic content marketing.
Bryan Kramer
Experienced in B2B and B2C influencer marketing, Bryan Kramer is one of the most recognizable faces in the marketing industry. He is a bestselling author, TED Talk speaker, business coach, and content strategist for Fortune 500 companies.
Bryan has worked with several powerhouse enterprises, including Mastercard, Dell, NASA, Harvard, IBM, and Cisco. He regularly shares helpful advice, motivational posts, and other valuable resources on various social media platforms.
Matt Narciso
Building his career at the intersection of technology and offshoring, Matt Narciso adamantly believes in the importance of innovation in any business strategy. He is passionate about blending technological advancements and human service excellence to create comprehensive, forward-looking outsourcing solutions.
As the managing director and chief executive of SuperStaff, a premier BPO company, Matt has over a decade of experience working with companies of all sizes and industries. Follow him on LinkedIn for valuable insights on business strategy and how combining outsourcing and automation can elevate operational efficiency.
Follow the Lead of Top B2B Influencers and Position Your Company for Success in 2024
Learning from B2B influencers, thought leaders and industry experts should only be the first step of your entrepreneurial journey. Your next move should be to turn ideas into action and work on growing your business. This is where SuperStaff can be of service.
With SuperStaff as your dedicated outsourcing partner, you can begin expanding your business capabilities, growing your workforce, and improving your bottom line. We offer comprehensive and customizable BPO solutions that meet your needs and goals.
No matter your company size or industry, we can help you develop a business plan addressing your most pressing challenges. Contact us today to learn more about what our outsourcing solutions can do for you!
