As the Managing Director & Chief Executive Officer, Matt Narciso has been instrumental in SuperStaff’s rapid global expansion, driving a 340% growth in business and extending operations into 13 new countries. Under his leadership, the company introduced multilingual capabilities in 23 languages and established regional hubs across the U.S. and the Philippines. Matt’s strategic focus on innovation has positioned SuperStaff as a trusted outsourcing partner in highly regulated and rapidly evolving industries.

With over 15 years of leadership experience in outsourcing consultancy across the Philippines, U.K., and U.S., Matt has consistently blended operational excellence with technological innovation. His deep expertise in digital transformation and process optimization continues to shape SuperStaff’s client solutions across tech, healthcare, and commerce.

Committed to high performance in and out of the office, Matt prioritizes fitness as part of his lifestyle—a discipline that reflects his focused and results-driven leadership style.

With over 30 years of experience in management consulting, market research, and human capital leadership, Chona Sunico brings a global perspective and people-first mindset to SuperStaff’s executive team. As People and Culture Director, she has led key initiatives that helped globalize talent acquisition, automate performance and learning systems, and establish job and pay structures aligned with market competitiveness. These achievements, made possible through cross-departmental collaboration, contributed to stronger employee engagement across markets. She has also strengthened the company’s leadership bench by bringing in new directors across key functions, further reinforcing SuperStaff’s strategic capabilities.

Chona’s career has always centered on transformation. She spent 13 years as a Management Consultant and Business Unit Leader, leading projects that improved both internal performance and client delivery. Before joining SuperStaff, she served as Regional CHRO for a global market research firm, managing HR across 36 countries while helping shape global workforce strategy as part of the company’s Global HR Leadership Committee.

Her approach to leadership is grounded in empathy, intentionality, and long-term impact. One of her guiding beliefs is a Chinese proverb: “If you want one year of prosperity, grow grain. If you want ten years of prosperity, grow trees. If you want 100 years of prosperity, grow people.” Whether mentoring future leaders or building systems for growth, Chona remains focused on helping people and the organization thrive.

At the helm of SuperStaff’s marketing efforts, Keiji Makita drives brand strategy, digital innovation, and campaign execution with a focus on performance and scalability. He leads a dynamic team in crafting integrated marketing initiatives that boost brand visibility and generate meaningful business results across multiple global markets.

Keiji brings over a decade of experience in both corporate and agency settings, having led marketing functions for brands like ABS-CBN and Sprout Solutions. A graduate of Far Eastern University with a degree in Commerce, he has strengthened his expertise with global certifications, including SEO Optimization from the University of California, Davis, and a Lean Six Sigma White Belt from Quality Gurus Inc. His training in neuro-linguistic programming and leadership methodologies supports his ability to cultivate high-performing, collaborative teams.

Beyond his professional achievements, Keiji is a curious thinker and creative at heart. He enjoys exploring behavioral psychology, following emerging tech trends, and using storytelling to connect with people. His thoughtful approach and passion for innovation reflect a leader who not only builds brands — but inspires the people behind them.

Alessio Urbani serves as Business Development Director at SuperStaff, where he leads strategic growth initiatives and global client partnerships. With more than 16 years of experience in the business process outsourcing industry, Alessio brings a deep understanding of both operations and commercial strategy. His career began in operations, where he gained firsthand insight into the day-to-day realities of delivering high-quality outsourcing services. Over time, his growing interest in client relationships and business growth led him to transition into business development, eventually stepping into leadership roles focused on expanding market opportunities and building long-term partnerships.

One of the milestones he is most proud of is helping support the expansion of international operations, including contributing to the launch of offices in the United States. He has also led the development of enterprise-level partnerships with global companies across a range of industries. For Alessio, these achievements reflect the strong client trust and the close collaboration between business development and operations teams to deliver results that support long-term growth.

Alessio approaches leadership with a focus on developing people and creating an environment where teams can perform at their best. As a hands-on leader, he enjoys working closely with colleagues to support their growth while also giving them the autonomy to take ownership of their work. He believes that when individuals feel trusted and supported, they become more motivated and are better positioned to contribute meaningful results that move the business forward.

When identifying new opportunities, Alessio prioritizes understanding each client’s business challenges and strategic goals. By listening carefully and aligning solutions to real needs, he works to build partnerships that create lasting value for both clients and the organization. For him, business development is not simply about closing deals but about building relationships rooted in trust and mutual success.

Outside of work, Alessio enjoys spending time with his family and being outdoors. Camping and outdoor trips help him stay grounded, and he is also an avid football fan. Guided by the belief that strong relationships are the foundation of any successful business, Alessio continues to focus on building connections that support sustainable growth and long-term collaboration.

Mark Kuper brings over 16 years of experience from U.S. federal government operations, where he built a solid foundation in leadership, process improvement, and people development. Transitioning into the BPO sector, he quickly established himself as a key driver of operational excellence and nearshore workforce growth.

At SuperStaff, Mark is instrumental in developing high-performing teams, enhancing client partnerships, and fostering a culture where talent thrives. His approach is rooted in building efficient systems that support long-term, scalable growth for businesses.

Mark earned his degree in Business Management from Mesa State University in Colorado. He’s also an avid traveler, constantly inspired by new destinations and the diverse perspectives they bring—fueling his strategic thinking and leadership style.

Lorenzo Ruiz Castro is the Senior Operations Manager at SuperStaff, where his leadership across both Training and Operations has fueled measurable impact and lasting transformation. Under his guidance, the training team achieved a 90% trainer independence rate, evolving from reliance on scripts to designing and delivering custom sessions aligned with client needs. He also spearheaded the development of standardized onboarding and compliance playbooks, including frameworks supporting ISO 27001. On the Operations front, Enzo introduced a client cadence strategy—weekly syncs and monthly performance reviews—that led to KPI overperformance and system-wide accountability. His people-first retention initiatives, such as personalized development plans and peer recognition programs, drove attrition down by 10% and improved team morale across the board.

With over a decade in the BPO industry, Enzo brings depth, adaptability, and a strong belief in systems thinking. His career reflects a consistent ability to scale teams, align processes with client objectives, and deliver high-performance outcomes under pressure. He has held key leadership roles that blend strategic operations management with hands-on training development—equipping talent with the skills and structure needed to thrive in fast-paced environments.

Outside the office, Enzo finds balance in the simple joys of daily life. Whether he’s whipping up Korean BBQ dishes in the kitchen, exploring nature trails on a weekend hike, or decompressing with friends over coffee and video games, he values moments that keep him grounded and recharged.
For Enzo, leadership in BPO comes down to one principle: “Lead with clarity, care, and accountability.” He believes great outcomes stem from clear expectations, genuine support, and a commitment to excellence. His approach drives not only client success but also the development of resilient, empowered teams.

Rhayan Santos serves as an Operations Manager at SuperStaff, known for building strong teams and driving sustainable success through development-driven leadership. One of his most meaningful contributions has been redesigning how coaching and skills-building are done within his team. By rolling out targeted coaching sessions and personalized growth plans, Rhayan helped team members step into new challenges with confidence—many of whom later moved into leadership roles themselves. This approach not only strengthened individual performance but also drove improvements across team KPIs. For Rhayan, progress isn’t just measured by stats—it’s reflected in how people grow and how teams evolve together.

Before joining the BPO industry, Rhayan studied Political Science, where he discovered his passion for leading with purpose. Throughout college, he held multiple leadership roles, including a successful term as President of his college organization—a position that earned him the “Most Outstanding College Organization President for Community Development” award. He was later called back to revive the Political Science Society, which had struggled to maintain its presence on campus. Through collaboration and clear direction, Rhayan rebuilt its reputation. These formative experiences taught him the value of accountability, empathy, and resilience—traits that continue to shape how he manages teams today.

Rhayan finds balance through meaningful routines that keep him connected to what matters most. Sharing a hearty breakfast with his partner and kids is a daily ritual that helps him wind down and reset. He enjoys staying involved at home—whether it’s cooking meals, helping with errands, or pitching in on chores. On weekends, he carves out time to recharge through badminton, a favorite sport that combines movement, focus, and fun.

At the heart of Rhayan’s leadership philosophy is a powerful and personal conviction: “To help and develop others.” Having grown up with firsthand experience of financial hardship, he leads with empathy and purpose. He sees every team member as more than a job title but as someone with a family, with goals, with dreams. His mission is to create an environment where people feel genuinely supported—professionally and personally—because when people are empowered, they don’t just perform better; they thrive.

Billy Samonte is the IT Infrastructure and Security Senior Manager at SuperStaff, driving the organization’s most critical efforts in safeguarding data, maintaining compliance, and instilling a culture of security at every level. One of his most defining career milestones was architecting and launching SuperStaff’s ISO 27001:2022-compliant Information Security Management System (ISMS)—a full-scale initiative built from the ground up. More than a compliance effort, Billy’s leadership turned the ISMS into a company-wide mindset, aligning information security with business strategy and long-term resilience. His work culminated in SuperStaff being recognized with the 2025 Fortress Cybersecurity Award in the Organizational Excellence category, a powerful validation of his security-first leadership approach.

With over a decade of experience in tech and cybersecurity, Billy has developed a reputation for combining strategic foresight with hands-on technical expertise. His success in ISO implementation led to expanded responsibilities, including leading  the company’s HIPAA compliance program. He has also established internal audit systems to support continuous improvement and risk mitigation. Backed by globally recognized credentials—PECB Certified ISO 27001 Lead Auditor, CompTIA CASP+, CySA+, and Security+, Billy brings a deeply informed and proactive approach to infrastructure and cybersecurity leadership.

When he’s not building secure systems or strengthening compliance frameworks, Billy taps into his creative side through cooking. A passionate home chef, he enjoys experimenting with new recipes and turning everyday ingredients into unique, flavorful meals. Cooking allows him to unwind, stay present, and explore creativity beyond code and configurations.

Billy’s guiding belief as a tech leader is simple but powerful: “Technology protects, but people secure.” He believes the most effective security strategies start with empowering people—not just through policies or tools, but by cultivating a culture of awareness, ownership, and shared responsibility. For Billy, success in IT security isn’t just about prevention—it’s about trust, education, and building resilient systems powered by informed teams.

Jaymelyn Cichon serves as Business Development Manager at SuperStaff, helping organizations unlock the full potential of outsourcing through insight-driven strategy and relationship-focused execution. Her success stems from a unique blend of operational know-how and deep market understanding. Over the years, she has worked across a wide range of industries—including aviation, hospitality, technology, fintech, healthcare, real estate, automotive, and development—allowing her to deliver tailored recommendations that directly support each client’s goals. By staying informed on global talent trends, salary benchmarks, and role-specific skill demands, Jaymee ensures every proposal is both competitive and grounded in executional reality—building long-term credibility and client confidence.

What sets Jaymee apart is her hands-on, lifecycle-driven approach to business development. She’s involved in every step, from lead generation to onboarding, ensuring clients feel guided—not just sold to. Her credibility comes from understanding both the mechanics and the nuances of outsourcing—how it’s deployed, optimized, and scaled for different industries. With experience supporting both agile startups and large enterprises, Jaymee is adept at tailoring strategies to match the unique needs of each organization. Whether it’s speed and flexibility or structure and scalability, she meets clients where they are and helps move them forward.

Jaymee’s path has taken her across nearly 20 countries, enriching both her worldview and her professional approach. Of all her travels, Colombia had the most transformative impact—challenging her to build a business in a foreign environment, navigate complex cultural dynamics, and grow into a more resilient and adaptive leader. That experience, while filled with highs and lows, became one of the most rewarding chapters of her life. Travel remains a deep passion for her, offering not just adventure, but new perspectives and a continuous sense of learning.

Her approach to both growth and client partnerships is rooted in humility and intention. “Success is relative,” she says. “I don’t aim for perfection—I aim to be better than I was yesterday.” Jaymee doesn’t believe in flashy sales tactics. Instead, she builds trust by listening, understanding, and collaborating closely with clients. For her, relationships thrive not through pressure, but through shared goals and steady partnership—one step at a time.

Ann Gelli Tolentino is the Marketing Manager at SuperStaff, where her work bridges strategic sales enablement and relationship-driven marketing. Since becoming the company’s very first hire, she has played a critical role in shaping SuperStaff’s client acquisition efforts and expanding brand presence across global markets. Ann Gelli has led multi-channel campaigns targeting key industries such as healthcare, ecommerce, and tech, helping generate a consistent flow of qualified leads and new client engagements.

With deep roots in pharmaceutical and healthcare outsourcing, Ann Gelli brings nearly a decade of experience in data analysis, B2B strategy, and customer-centric marketing. She is known for building outreach programs that are both measurable and meaningful—balancing market intelligence with personalized client engagement. As a key member of the marketing leadership team, she contributes to long-term growth planning and supports cross-departmental alignment across sales, client services, and operations.

When she’s not building strategies, Ann Gelli values the calm and connection that family brings. Her perfect weekend includes quiet time to recharge, along with bonding moments with her nephew and loved ones. These personal routines reflect her leadership philosophy: growth, in both business and life, begins with intention, empathy, and shared purpose.

For Ann Gelli, leadership means setting a clear direction while making space for others to rise—driving results through trust, collaboration, and heart.

Kristine Barcelona is the Finance and Accounting Manager at SuperStaff leading with a commitment to accuracy, transparency, and continuous improvement. With over a decade of tenure at SuperStaff, Kristine has been instrumental in strengthening the company’s financial operations, overseeing end-to-end accounting processes that support sustainable growth and operational efficiency.

Bringing 20 years of experience in general accounting and office administration—14 of which have been within the BPO industry—Kristine is a trusted expert in process migration, financial compliance, and operational excellence. She has played a key role in establishing robust accounting frameworks for start-ups and has held leadership roles in both local and multinational companies. Before entering the BPO space, she provided audit, accounting, and advisory services to major financial institutions.

Kristine earned her degree from the Polytechnic University of the Philippines and holds an EFSET English Certificate with a C1 Advanced proficiency level. Her expertise is matched by her ability to create order in complexity, building systems that ensure financial clarity while fostering trust and accountability across teams.

Beyond the world of numbers, Kristine finds joy in spending time with her family, exploring new recipes, and reconnecting with nature. Her grounded, thoughtful approach to leadership makes her not only a skilled finance professional but also a valued mentor and collaborative team player.

Susana Valencia serves as the Accounting Manager at SuperStaff, recognized for bringing clarity, consistency, and confidence to the company’s financial operations. With more than 12 years of experience across multiple service industries, Susana has built a reputation for financial leadership that goes beyond balancing numbers—it strengthens trust, enables smarter decisions, and lays the foundation for long-term stability.

What first inspired Susana’s path in accounting and finance was a deep belief that numbers reflect the true heartbeat of an organization. Throughout her global professional journey, she discovered that effective financial management is both a science and a relationship-driven discipline. It requires precision, but also empathy; structure, but also collaboration. This combination shaped her leadership style and fueled her drive to guide teams toward transparency, consistency, and continuous improvement.

At SuperStaff, Susana takes pride in the reliability of the financial systems she oversees. Under her leadership, the department has strengthened compliance, improved the accuracy and speed of financial closings, and elevated the quality of reporting across the organization. For her, these accomplishments are not just technical milestones—they are proof of a team working in sync, committed to building a financial environment the entire company can rely on.

Outside the office, Susana finds balance and inspiration through travel. Immersing herself in unfamiliar places and cultures helps her stay grounded, open-minded, and refreshed. These experiences reinforce one of her core leadership beliefs: perspective shapes better judgment, better relationships, and better outcomes.

At the heart of Susana’s leadership philosophy is a guiding conviction: “Great results come from great collaboration.” She values interpersonal connections and believes that strong teamwork is built on trust and communication. By fostering an environment where people feel supported, heard, and aligned with a shared purpose, Susana empowers her team to grow with confidence and deliver work that has meaningful, lasting impact.

Cristina Lizardo serves as Associate Manager for People and Culture and HR Business Partner at SuperStaff, helping shape the employee experience through a blend of strategic structure and compassionate leadership. With over 8 years of experience in human resources and people management, she champions compliance, process optimization, and well-being across the organization. Known for her people-first mindset, Cristina brings clarity, empathy, and advocacy to every conversation.

She has contributed to the successful implementation of several company-wide systems, including a centralized HR and payroll platform, a Jira-based ticketing system for employee concerns, and the launch of performance management and Learning Management Systems that support employee growth and engagement. Cristina also played a vital role in the company’s ISO certification efforts, helping align HR processes with international standards. Her efforts continue to support both business continuity and a culture of accountability and care.

The way Cristina recharges outside work reflects the same intentionality she brings to her role. She finds balance through quiet routines, family time, and simple moments of exploration, like visiting new cafés or enjoying slow weekends. These personal joys keep her grounded and energized, reinforcing her commitment to thoughtful, people-centered leadership.

Cristina believes enhancing the employee experience starts with empowering systems, intentional listening, and a culture built on trust, accountability, and ongoing growth.

Sarah Ramírez serves as Human Resources Manager for SuperStaff Colombia, where she leads people strategy with a focus on culture, retention, and organizational growth. Recognized as one of the Best CHROs by Great Place to Work Mexico in 2023, she has built her career around creating workplaces that inspire excellence and long-term engagement. Under her leadership, HR teams have achieved Great Place to Work Certification for consecutive years and earned recognition among the Top 10 Best Companies to Work For and the Top 20 Best Companies for Women to Work For. For Sarah, these milestones reflect the impact of aligning strong business strategy with meaningful employee experiences.

With over six years of experience in HR management, Sarah specializes in building high-performing teams and designing people strategies that drive sustainable growth. Her expertise spans full-cycle recruitment, leadership development, HR analytics, and organizational transformation. She has led HR initiatives across Mexico, the Philippines, and Colombia, strengthening hiring frameworks, improving retention, and cultivating cultures rooted in engagement and accountability. Beyond recruitment, she oversees onboarding and offboarding programs that ensure smooth transitions while managing payroll novelties, employee affiliations, and compliance documentation. Her approach blends operational discipline with a people-centered mindset to elevate both business performance and employee satisfaction.

Sarah’s passion for HR was shaped by her early fascination with the intersection of business strategy and human potential. She believes that while systems and processes matter, organizations ultimately succeed because of the people behind them. This perspective led her to leadership roles where she could advocate for employees while contributing directly to organizational outcomes. In Colombia, she has driven initiatives that strengthened engagement and significantly reduced turnover, reinforcing a culture where people feel supported and motivated to grow.

At the core of Sarah’s leadership philosophy is servant leadership grounded in empathy and transparency. She believes that leaders exist to provide clarity, tools, and support so teams can thrive. Outside of work, she enjoys jogging, hiking, and reading, using these moments to stay balanced and inspired. Guided by the belief that leadership is about taking care of those in your charge, Sarah remains committed to building environments where both people and organizations grow together.

Daniella Fernandez serves as the Employee Relations Associate Manager at SuperStaff. She plays a key role in cultivating a workplace culture rooted in connection, inclusion, and trust. With strong communication skills and a natural enthusiasm for bringing people together, she leads engagement initiatives that unify both remote and on-site teams while reinforcing a sense of belonging throughout the organization.

Her 12-year background in event and talent management includes leading large-scale projects across local and international settings. This experience strengthened her ability to manage high-pressure situations, collaborate across diverse teams, and maintain focus on people. One of her most meaningful contributions was implementing a company-wide engagement program that integrated in-person and virtual activities during a time of disconnection. It reminded her that consistency and sincere efforts to connect with others can have a lasting impact.

Daniella’s passion for people extends well beyond her professional role. A performer at heart, she finds joy in singing, discovering new food experiences, and staying active through weekend workouts. Her love for collecting toys and making core memories with family reflects the same vibrant energy she brings to the workplace. She also keeps her creative side alive by staying engaged in modeling and event communities, regularly participating in artist gatherings and professional development activities.

She believes effective employee relations begin with listening and acting with empathy. Leading with care and presence, she helps ensure that every team member feels acknowledged and valued.

Atty. Lovely Rose Lim Uy is SuperStaff’s Corporate Lawyer and Data Protection Officer, helping guide the company’s risk management efforts while supporting strategic business growth. Since joining the company, she has led the development of a company-wide Data Privacy Compliance Program aligned with the National Privacy Commission’s guidelines and the Data Privacy Act of 2012. Her work has resulted in strengthened internal controls, successful client audits, and a culture of accountability across departments. She also spearheaded key policy reforms—such as the Code of Conduct and Work-from-Home Guidelines—ensuring legal integrity in a fast-evolving hybrid workplace.

Atty. Lovely  holds a Juris Doctor degree from the University of the East and earned her Master of Laws, magna cum laude, from the University of Santo Tomas. A member of the Integrated Bar of the Philippines, she continues to deepen her legal expertise through advanced seminars, data privacy certifications, and active participation in industry summits like PHILSEC 2025. Her philosophy centers on legal functions not as blockers, but as enablers—creating systems that empower innovation while upholding ethical and regulatory standards.

Outside of her legal practice, Atty. Lovely brings the same passion and clarity to her community. She serves as the Worship Team Leader at her church, and a professor at Global Reciprocal Colleges, mentoring future legal professionals. On weekends, she finds balance through badminton, a sport that sharpens her focus and keeps her energized.

For Atty. Lovely, true leadership lies in conviction and service—guiding others with integrity, empowering growth with foresight, and ensuring that progress is always built on a foundation of trust.